Switch: How To Change Things
When Change Is Hard (Link)
The science behind “Change”. Interesting stories and anecdotes that teach you How To Change.
See For Yourself!:
Read The First Chapter
Read An Excerpt: “Don’t Solve Problems—Copy Success”
Download resources like the One Page Cheat Sheet
Read Derek Sivers’ Detailed Notes
He rates it 9 out of 10.
“Great great great great GREAT psychology book about real ways to make change last – both personal and organizational. So many powerful insights, based on fact not theory. Inspiring counterintuitive stories of huge organizational change against all odds. Highly recommended for everyone.”
Learn Their 3×3 Framework For Change (Outline):
1) Direct the [Rational brain]
A) Follow the bright spots
B) Script the critical moves
C) Point to the destination
2) Motivate the [Emotional brain]
A) Find the feeling
B) Shrink the change
C) Grow your people
3) Shape the Path
A) Tweak the environment
B) Build habits
C) Rally the herd
The Keys:
In large part, I think the keys are:
1) getting Quick Wins to build momentum, and
2) Motivating with Emotion: “Knowing something isn’t enough to cause change”